|
MORE CALLS
MORE APPOINTMENTS
MORE PATIENTS |
Benefits of Using a
Vanity Phone Number
Retention:
1-800 vanity numbers are easy to remember, resulting in calls
which would otherwise be lost from those consumers who are not
able or willing to write down a phone number when they hear it.
Product Association:
Consumers
associate 1-800 vanity numbers with products. When a decision is
made to inquire about a new product, if a consumer remembers a
number from an advertisement, he or she will dial it first.
Customer Satisfaction:
Consumers prefer 1-800 vanity numbers to local numbers because
they are synonymous with customer satisfaction. When you're
paying for the call, the consumer knows that you will have a
knowledgeable sales person answering the phone.
Expanded Sales Territory:
1-800 vanity numbers increase the range of your advertising,
drawing calls from consumers who would normally first call a
competitor down the street from them.
Increased Campaign Life:
1-800 vanity numbers become imprinted in a prospect's memory.
Long after a campaign is completed, 1-800 vanity numbers
continue to produce calls.
Toll Free Vanity Number Statistics
The studies have been
done and the research is in: mnemonic vanity numbers work. Below are
some selected statistics from recent studies done on the usage and
proven success of mnemonic vanity phone numbers.
-
90% of Americans
say they use toll free numbers.
-
A productive ad
featuring a 1-800 vanity Phone Name can generate a response rate
of 30% or better.
-
58% of magazine
ads contain a vanity phone number with 82% of those using the
800 prefix.
-
A Chicago Tribune
advertising survey found that advertisers using 1-800 vanity
numbers were getting ten times the amount of response as those
advertising with a local numeric number.
-
In a national
survey, 91% of respondents said they prefer a 1-800 prefix over
the 888, 866 or 877 because 1-800 is easier to remember and
people reflexively dial the 800 prefix even when calling another
toll free exchange.
-
24% of TV
commercials use a toll free number. Of that percentage, 57% are
a 1-800 vanity number.
-
In a TV campaign
test of 1-800-PRODIGY versus the numeric equivalent, Prodigy
Internet pulled 25% more response over a 24 hour period of time.
-
72% of billboards
that contain a telephone number feature a toll free vanity
number.
Quick Facts:
-
In otherwise
identical radio ads, the use of 1-800-NEW WHEELS increased
response rates by 14 times compared to the use of a numeric toll
free number.
-
A Chicago Tribune
advertising study found that newspaper advertisers using a 1-800
vanity number were getting 10 times the number of responses to
those advertising with a local numeric phone number.
Sources: Individuals, Inc; PR Newswire; Alliance for
Telecommunications Industry Solutions; Repsonse Marketing Group;
Michael J. Motto Advertising; Strategic Telemedia; inter800.com; The
Chicago Tribune |
